Our Story

You asked, we listened!

BoardCollective is an online collaboration between a huge variety of brands (launching with 137 to be exact!), offering a unique online shopping experience. We are really proud to bring it to you! 

Saltwater Wine, Stormriders and Red Herring Surf are all part of Wilson Retail Co - a family business with a focus on ‘business for good.’ Everything we do aims to support and empower our youth - and inspire them through authentic, engaging experiences. 

What we’re all about 

BoardCollective is an online community originally created for our Saltwater Wine, Stormriders and Red Herring Surf customers to access the latest  in surf & skate technology, 24/7 and at their fingertips. 

We choose our brands and products with our friends and customers top of mind. Showcasing our full range from Saltwater Wine, Stormriders and Red Herring Surf stores, BoardCollective offers the absolute freshest and best in class surf and skate products. 

Meet the team