FORMER

Former is an independent clothing brand founded by Dane Reynolds, Craig Anderson, and Austyn Gillette, combining surf, skate, and Apparel & Fashion into a single creative vision. Known for edgy designs and a raw, stripped-back aesthetic, Former delivers clothing and footwear that push against the mainstream. From the Grounded T-Shirt and everyday tees to jackets, shorts, and accessories, every piece represents a curated approach to surf culture and streetwear.

Rooted in surfing life and skate culture, Former collections are made from quality materials and reflect a distinctive surf aesthetic. With limited drops, a curated selection, and OG vibes, Former is built for those who value authenticity. Whether you’re at the skate park, kicking back at a backyard BBQ, or heading to a beach bonfire, Former delivers modern style that stands apart.

Explore our Best Sellers, men’s clothing, and surf accessories collections to complete your Former look.